MAMDOOH SALMAN S ALMUTAIRI; PROF. DR.MIDHUNCHAKKARAVARTHY JANARTHANAN DEAN. Beyond Personalization: The Influence of Generative AI Chatbot on Consumer Decision Quality. American Journal of AI Digital Transformation and Regenerative Pharmacist, [S. l.], v. 2, n. 3, p. 159–165, 2026. DOI: 10.64751/y47djm85. Disponível em: https://zesterapublications.com/journals/index.php/ajadtrp/article/view/930. Acesso em: 12 sep. 2026.