Mamdooh Salman S Almutairi, and Prof. Dr.Midhunchakkaravarthy Janarthanan Dean. 2026. “Beyond Personalization: The Influence of Generative AI Chatbot on Consumer Decision Quality”. American Journal of AI Digital Transformation and Regenerative Pharmacist 2 (3): 159-65. https://doi.org/10.64751/y47djm85.