Bokka Bhavana, Pavani Mudem, B.Vijay. Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart. IJAECME [Internet]. 2026 Sep. 4 [cited 2026 Sep. 11];2(3):408-14. Available from: https://zesterapublications.com/journals/index.php/ijaecme/article/view/973