THE ROLE OF OMNICHANNEL MARKETING INTEGRATION IN CONSUMER CHOICE AND BRAND LOYALTY. International Journal of AI Electronics and Nexus Energy, [S. l.], v. 1, n. 2, p. 17–21, 2025. DOI: 10.64751/dxe2dj45. Disponível em: https://zesterapublications.com/journals/index.php/ijaene/article/view/95. Acesso em: 1 may. 2026.