THE ROLE OF CONSUMER EVALUATION IN THE DECISIONMAKING JOURNEY: INSIGHTS INTO INFORMATION PROCESSING AND BRAND PERCEPTION AT HERITAGE FOODS INDIA LIMITED. International Journal of AI Electronics and Nexus Energy, [S. l.], v. 2, n. 2(2), p. 179–187, 2026. DOI: 10.64751/axhwap36. Disponível em: https://zesterapublications.com/journals/index.php/ijaene/article/view/685. Acesso em: 22 jun. 2026.