Impact of Generative AI on Consumer Purchase Decisions in E-Commerce Platforms at Myntra and Ajio. International Journal of AI Electronics and Nexus Energy, [S. l.], v. 2, n. 3, p. 528–533, 2026. DOI: 10.64751/3s9ghr27. Disponível em: https://zesterapublications.com/journals/index.php/ijaene/article/view/961. Acesso em: 12 nov. 2026.