“THE ROLE OF CONSUMER EVALUATION IN THE DECISIONMAKING JOURNEY: INSIGHTS INTO INFORMATION PROCESSING AND BRAND PERCEPTION AT HERITAGE FOODS INDIA LIMITED”. International Journal of AI Electronics and Nexus Energy 2, no. 2(2) (June 22, 2026): 179–187. Accessed June 22, 2026. https://zesterapublications.com/journals/index.php/ijaene/article/view/685.