THE ROLE OF CONSUMER EVALUATION IN THE DECISIONMAKING JOURNEY: INSIGHTS INTO INFORMATION PROCESSING AND BRAND PERCEPTION AT HERITAGE FOODS INDIA LIMITED. IJAENE [Internet]. 2026 Jun. 22 [cited 2026 Jun. 22];2(2(2):179-87. Available from: https://zesterapublications.com/journals/index.php/ijaene/article/view/685