Work Life Balance And Its Influence On Employee Satisfaction And Retention At Kesoram Industries Limited

Abstract

Work-life balance (WLB) has emerged as a critical determinant of employee satisfaction, organisational commitment, and voluntary retention in contemporary industrial settings. Kesoram Industries Limited, a diversified conglomerate with operations spanning tyre manufacturing, cement, and rayon, faces the dual challenge of retaining a technically skilled workforce in a competitive labour market while managing the operational demands inherent in large-scale continuous-process manufacturing. This study investigates the nature and extent of work-life balance practices at Kesoram Industries, their influence on employee satisfaction levels, and their role in reducing voluntary attrition. Primary data was collected through structured questionnaires administered to 150 respondents comprising shop-floor workers, supervisors, technical staff, and managerial personnel across Kesoram’s Hyderabad and Basantnagar facilities. Secondary data was drawn from company HR records, Ministry of Labour reports, and peer-reviewed academic literature. Weighted average analysis reveals an overall WLB satisfaction score of 3.76 out of 5.0, indicating moderate satisfaction with significant improvement opportunities. Findings identify excessive overtime demands (cited by 68% of respondents), inadequate leave flexibility (54%), and limited childcare provisions (47%) as the three primary WLB pain points. Statistical analysis confirms a strong positive correlation (r = 0.74) between WLB satisfaction and retention intention. The study provides evidence-based recommendations for structural WLB improvements including flexible shift scheduling, enhanced leave management, and targeted employee assistance programmes.