ANALYZING THE IMPACT OF PERSONALIZED MARKETING STRATEGIES ON CUSTOMER SATISFACTION AT AIRTEL

Abstract

Customer satisfaction is a crucial determinant of business success and sustainability, influencing customer loyalty, repeat business, and overall brand reputation. This study aims to explore the multifaceted nature of customer satisfaction, examining the key factors that contribute to positive customer experiences and identifying strategies for businesses to enhance satisfaction levels. By synthesizing existing literature and analyzing new data, the research provides insights into the importance of customer satisfaction, the methodologies for measuring it, and the best practices for improvement.