A STUDY ON IMPACT OF EMPLOYEE ATTITUDE ON PRODUCTIVITY AT AMAZON

Abstract

Employee attitude—encompassing job satisfaction, organisational commitment, and workplace engagement—is a fundamental determinant of individual and collective productivity in modern organisations. This study investigates the impact of employee attitude on productivity at Amazon, one of the world’s largest e-commerce and cloud computing corporations, employing a global workforce exceeding 1.5 million associates, corporate employees, and technologists. Using a descriptive research design, structured questionnaires were administered to 100 Amazon employees across fulfilment, corporate, and technology functions in India. Both primary and secondary data were employed. Analytical tools including percentage analysis, Likert scale mean score computation, weighted average ranking, and chi-square testing were applied to examine attitude dimensions and their productivity correlates. Findings reveal that positive attitude clusters—particularly job satisfaction, supervisor support, recognition, and a sense of purpose—exert significant positive influence on individual output, quality, and collaborative behaviour. Conversely, negative attitudes linked to workload stress, limited career visibility, and perceived inequity suppress productivity. The study recommends targeted interventions including structured feedback systems, mental wellness programmes, career development pathways, and equitable workload distribution to sustain positive employee attitudes and maximise productivity across Amazon’s diverse workforce segments